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How AI virtual try-on is changing Indian ethnic wear retail

04 August 2026

Indian ethnic wear carries detail that generic try-on models flatten: zari borders, paisley repeats, dupatta drape and pleat structure. Aesthetique runs a drape pass before texture so the weave survives the render.

For a mid-size ethnic label, shooting 400 SKUs on three models costs weeks of studio time. With neural try-on, the same catalogue renders in an afternoon — and every render keeps the model identity consistent across the range.